Experienced UI/UX Designer in designing user-centered interfaces with proven results.
Selected Works
Principal Product Designer
For nearly two decades, I have focused on designing intuitive and results-driven digital products. I specialize in transforming complex business requirements for SaaS and FinTech platforms into engaging, user-friendly solutions. My work involves leading design from idea to execution, including a lottery app redesign that raised user satisfaction by 56% and a complete revamp of the imSME enterprise financing portal. I am currently seeking a challenging fully-remote role where I can contribute to a business-critical product. Feel free to connect or explore my portfolio to see my work in action.
User Experience (UX)
User Interface (UI)
Design System
Web Design (Responsive)
Design Thinking
Mobile Design (iOS & Android)
Skills
Wireframing & Prototyping
Graphic Design (Print & Digital)
Adobe Creative Suite (CC)
Figma, XD, Sketch
Branding & Identity Design
Usability Testing
Mandarin
Native
English
Professional Working
Malay
Professional Working
Languages
Central Academy of Art
Diploma in Graphic Design & Multimedia
Google UX Design
by Coursera
Education
Testimonials
“I have had the pleasure of working with him over the past 2 years, and I can state with confidence that he is a motivated and responsible person with a high degree of integrity.”
Mr. Daniel Ng, the Founder, Optima Innovations (M) Sdn. Bhd.
“Jeff painstakingly did an audit of all the colours and images that had been used in past assets, consolidated and documented them. Jeff never once complained, even when he was asked to change design direction.”
Justin Lutian, Marketing & Business Development Manager, QuickDesk
“Wanted to say thank you so much for all your work you’ve done with us so far. Just know that your works will exist within our company for a long time the themes you have designed and also our t-shirts and brochures and advertisements.”
Joseph Long, Senior Project Manager, Arcadier Pte Ltd
“Thank you so much for your hard work and dedication.”
Charlotte Tang, Business Development Director,
Utomedia Pte Ltd
“Hi Jeff, could you please kindly help us bid for this project. We need 2 mock up designs of Home Page for each of these revamped website. (websites not to be reveal here, sorry). We need to submit the proposal on Friday so could you please kindly send me the mock up designs by the end of tomorrow? I know it is rushed but please help us win this project as these are 2 public listed companies. Thank you.”
A Week Before
“Hi Jeff, thanks for your help, we were shortlisted for the concept presentation (15 minutes for each company: 2 mock up designs). Could you please kindly give us the pointers of your thinking process when you design each mock up?
After a Week
Highly adaptable UI/UX Designer with 17+ years of experience in utilizing strong design skills and conducting user-ethnography to create user-centric interfaces. Proven track record of delivering successful results through flexibility and a deep understanding of user needs.
Experiences
Senior Product Designer | Joget Technology Sdn Bhd
/ Mar 2025 - Current
• Led the strategic redesign of a core enterprise portal, creating a scalable design system that was projected to reduce developer onboarding time by 30% and improve task completion rates in usability testing by 50%.
• Owned the end-to-end design process for a new data visualization suite, resulting in a high-fidelity interactive prototype that secured stakeholder buy-in and served as the definitive guide for the engineering team.
• Proactively identified and resolved over 50 usability issues in the existing platform, directly contributing to a more stable and user-friendly product experience.
/ Jul 2023 - Feb 2025
Senior UI/UX Designer | Cloud Kinetics
• Initiated and led a user-centered design for imSME, a business financing platform, resulting in an optimized user experience.
• Collaborated with cross-functional teams to understand and converted user stories to a meaningful user experience.
• Highlighted the importance of user research, driving the successful launch of the revamped new portal.
• Achieved optimum user satisfaction levels by pushing for a user-centric approach throughout the design process.
UI/UX Designer | Sparks Marketing
Nov 2022 - May 2023
• Demonstrated exceptional motivation and adaptability as the sole designer responsible for crafting the core lottery app, from initial idea to wireframing, prototype development, and user interface design.
• Achieved an impressive 56% increase in user satisfaction through meticulous attention to detail and commitment to creating a seamless and engaging user experience.
• Utilized a comprehensive skill set in designing and implementing innovative features, resulting in a highly successful and user-friendly lottery app.
UI/UX Designer | Trippening Pte Ltd
Aug 2018 - Oct 2022
• Utilized Lean UX strategies to design and develop SaaS portal, wireframes, mockups, and social posts, resulting in enhanced user experience.
• Successfully operated cross-functionally with design and engineering teams to deliver seamless UX solutions, boosting customer satisfaction levels by 50%.
• Conducted through research and analysis to identify user needs and preferences, ensuring the creation of highly effective and engaging designs.
• Implemented innovative design techniques to create visually appealing and user-friendly interfaces, resulting in increased user engagement and retention.
Marketplace Themes Designer | Arcadier Pte Ltd
Aug 2015 - Jul 2018
• Successfully led the design of marketplace themes, ensuring adherence to style guides and creating visually stunning designs.
• Received positive feedback from satisfied clients for design direction and creation, consistently meeting their expectations.
• Implemented style guides to maintain consistency and enhance the overall aesthetic appeal of marketplace themes.
• Demonstrated expertise in designing captivating and on-trend themes that resonated with target audiences.
Aug 2013 - Jul 2015
Web Templates Designer | Optima Innovations
• Incorporated innovative mobile site solutions for The Body Shop and other satisfied clients, resulting in improved navigation systems and enhanced user experience.
• Utilized creativity and attention to detail to develop mobile site solutions that exceeded client expectations and drove increased customer engagement.
• Demonstrated exceptional problem-solving skills and a customer-centric approach to deliver mobile site solutions that were both visually appealing and user-friendly.
• Received positive feedback from clients for my professionalism, excellent communication skills, and ability to deliver high-quality results in a timely manner.
Graphic Designer | P Unite Studio
Jan 2004 - Jul 2013
• Developed from junior UI/UX designer to a prominent role within a few years, showcasing exceptional growth and expertise.
• Managed and successfully achieved several key projects, including the design of few Japanese restaurant menu and website.
• Led the creation of comprehensive branding guide for corporate clients, demonstrating strong art direction and design skills.
• Utilized visual design expertise to enhance the overall user experience and create visually appealing interfaces.
Malaysia’ First Online SME Loan/Financing Referral Platform
March 2024 Visits
5,581
Top Organic Search: imSME
↑ 119.31%
Organic Search
↑ 54.05%
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Fully-Remote Senior UI/UX Designer