The Hour Glass
Precision Timepieces for Every Moment.
Summary
The redesign of our watch e-commerce website enhances the user interface (UI) and experience (UX) with streamlined navigation, high-quality imagery, and intuitive filtering. These improvements simplify browsing and comparing timepieces, while an optimized checkout process boosts efficiency and security, aiming to elevate customer satisfaction and drive sales.
Receiving Party
The Hour Glass
Contributions
UI/UX
Year
2018
Type
Website
Processes
01
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Ideation
Research / Analysis
02
/
Wireframing
Planning
03
/
Design
User Interface, Iteration
04
/
Prototyping
Testing
Solution
User reviews and ratings enhance trust and engagement on the watch e-commerce website by boosting credibility, influencing purchases, fostering community, aiding decisions and reflecting satisfaction.
These elements enhance transparency and create a more interactive shopping experience, driving conversions and loyalty.
Highlights
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Product Details ↗
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Animation Gif ↗
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Products Listing ↗
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Social Post ↗
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Products Listing ↗
The biggest challenge was ensuring a seamless user experience amidst a diverse product range. I addressed this by implementing intuitive navigation, advanced filtering options, and high-quality visuals, making it easier for customers to find and compare watches, ultimately enhancing their shopping experience.
Jeff Pow, Designer In-Charge
