Gren
Building Futures, One Home at a Time.
Summary
Redesigning a real-estate website involves a comprehensive approach to enhance its user interface (UI) and user experience (UX). The primary goals are to create an intuitive navigation system, improve visual aesthetics, and ensure mobile responsiveness. Overall, a well-executed redesign not only attracts potential buyers but also fosters trust and encourages user engagement.
Receiving Party
Gren
Contributions
UI/UX
Year
2016
Type
Website
Processes
01
/
Ideation
Research / Analysis
02
/
Wireframing
Planning
03
/
Design
User Interface, Iteration
04
/
Prototyping
Testing
Solution
The visual design of the real-estate website enhances user experience by providing a modern, appealing aesthetic with high-quality images, clear typography, and a cohesive color scheme, making navigation intuitive and engaging while helping users easily focus on properties. The website's responsive design enhances usability on smartphones, tablets, and desktops, ensuring that content remains accessible.
Highlights
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Home ↗
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Highlights ↗
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Properties ↗
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Property Details ↗
The biggest challenge was balancing aesthetic appeal with functionality. Users desired a visually engaging site, but it also needed to be intuitive and easy to navigate.
To overcome this, we conducted user research and usability testing to identify pain points. We prioritized essential features and streamlined the layout.
Jeff Pow, Designer In-Charge
The Cultural Center
Interior restoration of a beloved space for artistic expression.
The Cultural Center
Interior restoration of a beloved space for artistic expression.
The Cultural Center
Interior restoration of a beloved space for artistic expression.