Trabble

A SaaS platform to streamline guest management for the hospitality industry.

Summary

Trabble is an all-in-one SaaS platform designed to centralize and streamline guest management for the travel and hospitality industry. It empowers hotel staff to manage bookings, guest chats, and support requests from a single, unified dashboard, improving efficiency and elevating the guest experience.

Confidential
(Travel Tech Sector)

Client


Lead UI/UX Design, Prototyping

Contributions


4 Years 3 Months

Duration


SaaS Web Platform

Type

Processes

01

/

Requirements & Definition

Requirements Analysis, User Stories, Problem Definition


02

/

Ideation & Wireframing

Concept Sketching, User Flows, Low-Fidelity Design


03

/

UI Design & Prototyping

High-Fidelity Screens, Interactive Prototypes, Iteration


04

/

Validation & Reflection

Design Critique, Feedback Synthesis, Final Learnings


The Challenge

Hotel and hospitality staff are often overwhelmed by managing guest interactions across multiple, disconnected channels. Juggling room bookings, answering repetitive questions via chat, and providing support can lead to slow response times, staff burnout, and a fragmented guest experience. The core challenge was to design a single, unified platform to bring order to this operational chaos.

The Solution

I designed Trabble, an all-in-one SaaS portal that empowers hospitality teams to manage the entire guest journey from a single dashboard. The platform integrates room bookings, a powerful guest chat system, a self-service knowledge hub, and a custom chat builder, allowing staff to work more efficiently and provide a superior level of service.

My Role & Approach

As the lead UI/UX designer, my role was to take the product vision and translate it into a highly functional and usable interface. Working closely with the product team, I designed the user experience based on user stories and requirements provided via Jira.

My approach was to focus on clarity and efficiency. For a complex SaaS platform like this, the primary goal is to empower expert users to accomplish their tasks as quickly as possible. This meant designing a clear information architecture, creating intuitive workflows, and ensuring that even the most data-dense screens were easy to scan and understand.

Building the Design System

A robust and scalable design system was established in Figma to ensure consistency and efficiency throughout the project, covering everything from typography and color styles to interactive components.


A centralized library of reusable components, such as tags and chat bars, was created to ensure visual consistency and speed up the design process.

Assets

A clear typographic scale and color system were defined to establish a strong visual hierarchy and maintain brand cohesion across the entire platform.

Styles

The final UI for key settings, such as user roles and permissions, was designed to be intuitive, allowing managers to easily configure the platform to their specific operational needs.

Settings


1

From User Story to
UI Solution

A key part of my process was deconstructing user stories to find the most effective design solution for complex problems.


2

Example User Story
from Client

"As a hotel manager, I want a single view of all unanswered guest questions so I can prioritize responses and ensure no one is kept waiting."


3

My Design Solution

Instead of a simple list, I designed a dedicated "unanswered questions" queue on the main dashboard. Each item shows the guest's name, the time elapsed, and a snippet of the message, allowing the manager to instantly triage and assign tasks. This design directly addresses the user's need for prioritization and efficiency.


A central hub providing an at-a-glance overview of new bookings, active chats, and unresolved guest issues.

Unified Dashboard

A real-time, multi-channel chat interface that consolidates all guest conversations, allowing staff to provide fast and efficient support without switching between platforms.

Chat Management System

An integrated section where staff can access training materials and where guests can find quick answers to common questions.

Knowledge Hub & Tutorials


Showcase

Designing a feature-rich SaaS platform like Trabble was a valuable experience in managing complexity.

I learned the importance of information hierarchy in a data-dense environment. When everything is important, it's the designer's job to create a visual system that helps users focus on the most critical tasks at any given moment.

What I Learned

If I had the opportunity to revisit this project, I would advocate for more time to conduct observational research, watching how hotel staff work in their real environment. This would provide deeper insights that could lead to even more intuitive workflow improvements.

What I Would Do Differently

A platform like Trabble can deliver significant value by increasing staff efficiency, reducing response times, and improving overall guest satisfaction. By automating repetitive tasks, it allows hospitality teams to focus on what they do best: providing exceptional, high-touch service.

Potential Business Impact

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